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Videos

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015
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Citation

Hickey, Bramley and Skouras (2015a, June 15). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Videos

The economics of revelation

The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where...

Catalogue: Congress 2015: Revelations
Author: Susan Hayes Culleton
June 15, 2015
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Citation

Hayes Culleton, S. (2015a, June 15). The economics of revelation. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-economics-of-revelation


Videos

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dan Foreman, Kyle Henderson
June 15, 2015
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Citation

Foreman and Henderson (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future


Videos

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations
Authors: Alyssa Milton, John Berenyi
June 15, 2015
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Citation

Milton and Berenyi (2015a, June 15). Reinventing convenience store food. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/reinventing-convenience-store-food


Videos

Riders on the storm

Al-Futtaim Automotive Group needed strategic inputs on automotive market development in UAE and potential growth opportunities across key business lines: passenger cars, bikes, trucks & buses, industrial & construction equipment. With this in mind,...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Bharati Dixit, Tarun Sinhal, Anish Pandit, Fadi Chivi, Munir Al Omari, Samir Jha, Stuart Tyre, Sukhdev Singh
June 15, 2015
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Citation

Dixit et al. (2015a, June 15). Riders on the storm. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/riders-on-the-storm


Videos

Irish cities uncovered

As a global company, the Heineken portfolio (Sol, Desperadoes and Tiger) use mass communication channels. The danger of this strategy is that it ignores social and cultural diversity in locations where much of its drinkers' culture is shaped: cities....

Catalogue: Congress 2015: Revelations
Authors: Guy Perrem, Sheila Cunningham
Company: MCCP, The Planning Agency
June 15, 2015
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Citation

Perrem and Cunningham (2015a, June 15). Irish cities uncovered. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/irish-cities-uncovered


Videos

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, John Crockett, Grant Miller
Company: IRIS Network
June 15, 2015
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Citation

Jamieson, Crockett and Miller (2015a, June 15). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions


Videos

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
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Citation

Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience